About.
Uncommon Asymmetry as a business is driven by our belief that it takes a new, different and sometimes unusual approach to solve the big challenges.
Our name - Uncommon Asymmetry - and approach - reflects our view that in society, our community, in policy and politics, that we all argue and compete for attention and message space. At first glance, it would look like there is no way forward or no way to bring things together.
What we do at Uncommon Asymmetry is to understand this situation. Based on unique experience, research, and data, we develop solutions that the others don't think of.
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Simply, we consider all the angles. We are the team that really do 'think outside the box'. It's not a slogan, it's simply what we do. It's action personified.
It's our belief that once the nature of the difference or differences are understood, we can then start to advocate and prosecute a unique or atypical solution or campaign to resolve that situation.
Jonathan Hawkes
Director
Jonathan Hawkes is an experienced campaigner, communication professional and advisor, having worked on many industry positioning campaigns and over 30 state and federal campaigns for over 20 years.
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In the previous 18 months, Jonathan has run and coordinated several public advocacy and government relations campaigns including managing the broad business coalition against the Government’s ‘Same Job Same Pay’ legislation. He has also previously directed advocacy campaigns on behalf of the Australian Automobile Association and the Australian Forest Products Association.
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Jonathan was the Federal Director for The Nationals at the 2022 federal election, and also directed the 2010 state campaign for the Tasmanian Liberal Party.
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Jonathan has also advised on many policy topics to state and federal government's including climate change, energy, the minerals industry, transport and infrastructure, regional issues, development and on many other sensitive projects and issues right across Australia.
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He has had significant experience in the media including performing the role of Media Director at the 2019 federal campaign; Senior Media Advisor for a Cabinet Minister, and has provided media advice for several Opposition Leaders and Members of Parliament.
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Jonathan has a deep interest in US and international politics and has presented several times at the International Association for Political Consultants (IAPC), spent time working on a US Presidential campaign, is a graduate of the RNC Campaign Management Course and has spent time developing wide networks across the US.
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Jonathan is married to Joanne, has 2 teenage daughters and is a keen cyclist, skier and loves getting out on the water.
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